The concept is to juxtapose the rich heritage of Domaine de la Romanée-Conti wine with the nostalgic charm of a vintage fast-food spot in London. Can you imagine pairing fish and chips with such a fine wine? The contrast is not only amusing but almost comical in its unexpectedness.

The color palette is inspired by the light and dark tonal values in Edward Hopper’s paintings, using contrast to evoke a sense of drama and mood.